Srinivasan K Swamy, President of Advertising Agencies Association of India

The 19th edition of Goafest, ad and marketing world’s mega festival, will be held in Goa between May 20 and 22. The festival will also host the ‘ABBY Awards Powered by One Show 2026’, which celebrates and honours creativity.

Making the announcement, Srinivasan K Swamy, President of Advertising Agencies Association of India, said, “We aim to spark new conversations, fresh perspectives, and fuel the future of advertising and marketing.”

Meanwhile, The Advertising Club (TAC), which conducts the Abby awards, has said there will be some new categories for Creative Abby 2026.

The last date for submission of entries is April 6. The entry form is live on the TAC website. The new categories are ‘Social Content and Influencer Marketing’, ‘Creative Commerce’, ‘Use of Data’ and ‘B2B’.

TAC’s identity refresh

Recently, the seven-decade-old The Advertising Club (TAC) had a brand identity refresh to keep pace with the AI era. At the heart of the new identity is the idea of TAC as ‘the beacon’, to signify that, in an era of disruption, the industry, along with celebration, needs direction. Dheeraj Sinha, President of The Advertising Club and CEO McCann India, said, “Our seven-decade legacy carries both responsibility and opportunity, and with this brand refresh we are reaffirming our intent. Our new identity positions this body as a beacon in a time when volatility is high.”

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Published on March 9, 2026