The next 10 years in advertising - 惯性聚合

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Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

Sirona’s Act II: Breaking more taboos The ASCI report is an uncomfortable but necessary reading: Chtrbox head Raj Mishra Bapu and Bajaj Prices are going up, so let’s buy lots more! Coming up next, the AI political candidate? The beauty category’s big transformation The future of shopping India’s first denim brand gets a Gen-Z makeover ‘Helping out’ is not enough The hot seat Adobe’s brand visibility tools for an AI-powered world Ikea’s omni-channel retail transformation Gen-Zers and their extraordinary new/old pastimes Steering a new course, wearing a little magic and Tvarra Weaving together ITC Fiama is lathering up its premium reach Iran just won the (meme) war How creators are making curiosity cool Ballooning up Taking a sweet break Hansa’s second act for a scroll-first audience Inside Kerala’s meme-fuelled poll battle Lego aces, brick by brick, in the age of Nvidia Authenticity and influence Fandom economy Sustainability, spirituality and a good sleep Spykar’s cut Green, gourmet and regional: Flavours of the AAHAR 2026 exhibition Another brick in the (fire)wall Goafest dates announced The changing face of loyalty and rewards Dennis the Menace and the simple joys of childhood How millennials and Gen Z are redefining timekeeping Carefree celebration Well paired! ‘Profit-ad spend link appears broken’ Behind the scenes, the quiet threshold moments at the AI Impact Summit Quick commerce fires up ad industry A new ‘brand’ of B-school comes to Bengaluru Of culture, collaborations and commerce ‘Our college campuses are with us forever’ Claude vs ChatGPT Painting 50 years of stardom AI Impact Summit: What’s in it for the Indian start-up ecosystem Why building fandoms, not funnels, matters in the Gen Z era For marketers, the New Year begins in the third week of January A new sparkle in oral care, as it moves beyond hygiene to aesthetic needs Baking evergreen loyalty with cakes, puffs and khara buns Scent of soil Analytics fuels surge in market research The zeitgeist... in 2026 words for 2026 The best of times, and the worst of times... to come Inclusive journeys Not quite black-and-white The ‘going out’ economy Dentsu India’s true eigyo pitch to CMOs GST, GenZ, AI and a man named Piyush Pandey Moving ahead with AI Human connection, crafted by Piyush Pandey Daggers drawn between AI evangelists and doomsayers When bio-hacking enters the supermarket aisles Apps — billboards under your thumb Imprinting their way into readers’ minds Fanning loyalty The first season is always the most difficult to get past: Raj Nayak Volkswagen: Driving a goofy viral trend Falling in love with tea, all over again How digital marketing is incomplete without the Piyush Pandey doctrine Algo branding: Simplify and surprise New youth labels, pop-ups, stories that are wooing Gen Z Desi ‘horror’ takes hold on ads The Great Indian LinkedIn Circus — of uplift, hustle and performance art How byproduct brands valorise waste in a virtuous cycle The circle of generosity The festival of lights is also a celebration of mithai When brands think out of the box for a Diwali sparkle The drawer economy Tea industry bets on repositioning the brew to woo Gen Z

The next 10 years in advertising

By Team BL · 2026-02-09 · via Marketing, Brand, Advertising, Digital Marketing, Retail, Shopping | The HinduBusinessLine

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