India’s advertising industry closed 2025 at ₹1,21,339 crore and is projected to touch ₹1,40,001 crore by 2027, at a CAGR of 7.41 per cent, says the 10th edition of dentsu India’s Digital Advertising Report. Digital advertising expanded 19 per cent in 2025 to ₹71,621 crore and is expected to reach ₹98,034 crore by 2027, accounting for nearly 70 per cent of total advertising spend.

On the forces that will shape the next decade of Indian media, the report points out that earning attention, staying relevant, and driving outcomes will matter more than ever as marketers transition from scale-led growth to strategic maturity. A big shift highlighted is the rapid rise of commerce-led media ecosystems. Advertising on e-retail platforms accelerated sharply in 2025.

Say it in any tongue

Creators now have a better chance of getting noticed by viewers from any part of the world, thanks to new features from YouTube. The video platform has announced that auto dubbing is now available to everyone, with an expanded library of 27 languages. Based on the viewer’s language preference history, videos will auto-dub and play in that language. The Expressive Speech feature will help capture a creator’s original emotion and energy. It is available in eight languages — English, French, German, Hindi, Indonesian, Italian, Portuguese and Spanish. “To make auto dubs even more natural, we’re currently testing a Lip Sync pilot that subtly matches the speaker’s lip movements to the translated audio,” says a blog post from YouTube.

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Published on February 9, 2026