The Adani Group’s latest campaign, ‘Aapke Safar Ke Humsafar’, is about the power of human connections. Like the previous films in the #HumKarkeDikhateHain series, the narrative-driven ad is full of warmth and emotion. It follows a senior couple embarking on their first international journey. Overwhelmed by the scale and unfamiliarity of the airport, they rely on a handwritten note from their son for guidance. When the note is lost, anxiety sets in; until an Adani Airport associate steps in and escorts them to the boarding gate. Directed by Shoojit Sircar and conceptualised by Ogilvy India, the film was guided by Piyush Pandey with his trademark human-first storytelling.

Star power

On Children’s Day, Titan Eye+ launched an unusual campaign, asking parents to check their child’s vision using a celestial legend. Over 3 crore children suffer from poor vision that goes undetected. The brand’s ‘Ek Tara Test’ is a simple eye-screening method. The ad film follows the story of Sahiba, a schoolgirl whose blurry vision affects her daily life. The narrative harks back to how, centuries ago, hunters tested their vision by trying to spot two distinct stars, Alcor and Mizar, in the Saptarishi (Ursa Major) constellation. Inspired by this, the ‘Ek Tara Test’ is a glow-in-the-dark star-spotting aid that allows children to match the dots of the Saptarishi constellation. ‘Ek Tara Test’ cards will be available on www.titaneyeplus.com.

Drink it up

Packaged drinking water brand Bisleri International’s new campaign, #DrinkItUp 2.0, featuring its global brand ambassador Deepika Padukone, has a vibrant, high-energy track that lauds a lifestyle where hydration meets celebration. Set against a carnival-like backdrop, the film captures the spirit of a generation that celebrates every moment. From fashion to music, every frame reflects Bisleri’s ethos that hydration can be effortlessly cool. At the heart of the film is a Bisleri truck, which transforms into a DJ console, kicking off the party. The music amplifies Bisleri’s positioning as fresh, youthful, and full of unstoppable energy.

Superlight on the skin

Skincare brand Lacto Calamine, from Piramal Consumer Healthcare, has launched a Super Light Moisturising Gel with a new campaign — ‘Light nahi, Go Super light’ — created in partnership with Influencer.in. The campaign addresses the needs of oily-skin consumers who struggle with moisturisers that feel heavy, greasy, and uncomfortable. Influencer.in built a contrast-led idea that comes alive through Gurmeet, Aka Shera, a figure associated with ‘heavy duty’ roles both on and off screen. Shera playfully flips this expectation by revealing that the one thing he refuses to make heavy is his skincare routine. He then invites everyone to join him in the S.L.A.Y. Squad, to stay Super Light All Year.

Coaching the coach

Edible oil brand Freedom Sunflower Oil’s new Coaching the Coach campaign uses the DRS (Decision Review System) vs PRS (Pack Review System) concept to spread awareness among consumers about checking the quantity of edible oil in a pouch being purchased. The campaign features Rahul Dravid, as he highlights the importance of verifying the quantity mentioned on the pack.

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Published on December 1, 2025