Faster workflows, dynamic content, and fewer bottlenecks: Learn more about MetaMask's move to Vercel

Link to headingMoving towards migration

Before migrating, MetaMask.io was built with Static Site Generation (SSG) and hosted on GitHub Pages. While this approach served its purpose early on, as the product grew, it began to face limitations. Deployments slowed, dynamic content like API events were difficult to support, and the CMS struggled to keep up with the pace of internal development. Even small updates often needed manual workarounds.

Consensys had already proven Vercel’s value with other MetaMask initiatives like MetaMask Learn. Expanding the use of Next.js with Server-Side Rendering (SSR) and standardizing on Vercel was a clear next step.

Link to headingRebuilding MetaMask

The migration was focused on improving operational reliability, ensuring the site could scale safely through product launches and rapid growth.

Consensys migrated MetaMask.io to a modern stack built for scale, speed, and iteration:

• Next.js powered the frontend with dynamic rendering, giving the team full control over performance and content delivery

• Contentful provided a modern CMS that made managing and updating content faster for non-developers without sacrificing flexibility

• Vercel handled CI/CD, hosting, global delivery, and observability allowing the team to deploy, scale, and monitor the site globally with minimal overhead

With the migration, the team raised the bar for performance, reliability, and SEO. They conducted a canary rollout, beginning with 1% of traffic test to verify system stability, they scaled to 100% in four hours, without needing a single rollback.

Link to headingThe new architecture in practice

Today, MetaMask.io runs on Vercel’s global edge network to deliver static assets quickly, while Vercel Functions handle dynamic endpoints. With features like Incremental Static Regeneration (ISR) and smart caching, the team can provide richer, dynamic content and live data, like token prices, to end user which was not possible in the earlier SSG site.

Additionally, cross-functional teams, from engineering to design to content, can collaborate in real time. Preview URLs with inline commenting and concurrent builds allow for fast iteration and reduced friction in QA.

We’ve seen real improvements—not just in Core Web Vitals, but in how fast teams can ship. The dev experience is smoother, our infra is more resilient, and site performance has improved.

Nazan Kurt, Product and Engineering Manager for Web at Consensys

Link to headingResults that matter

The performance lift was immediate. Uptime improved, deployments accelerated, and the team unlocked better SEO outcomes. Speed Insights confirmed the gains, and the internal response has been clear: teams across product, marketing, and design now move faster and contribute more effectively.

Going forward, Consensys is confident in a setup that scales with their vision. With Vercel, their teams are free to focus on what’s next, not infrastructure.