The cybersecurity landscape isn’t just changing; it’s being rewritten by AI. With the average cost of a breach hitting $4.4M, and phishing remains the primary threat, the industry can no longer rely on legacy MFA.

Today, we are thrilled to officially unveil YubiNation Partners. This isn’t just a new name for a global Channel program; it’s an evolution of how we show up with our partners. We’re moving beyond the traditional reseller model to build a dedicated community of security experts- turning our partners into true trusted advisors who can help customers become phishing-resistant and go passwordless at speed and scale.

In the video below, Bettina Vahl (VP of Global Channels) breaks down the vision behind the program and what it means for the future of identity security.

Moving Beyond Hardware: The Strategic Pivot

As you’ll hear in the video, YubiNation Partners is built on the belief that our partners are a true extension of the Yubico team. We know that our customers aren’t just looking for a key; they’re looking for a path to phishing-resistance. Here are the highlights of what’s changing:

• A Tiered Path to Success: From Bronze to Platinum, our new tiers (Bronze, Silver, Gold, Platinum) are designed to reward investment and technical expertise. This allows our top-tier partners to unlock deeper incentives, priority MDF access, and exclusive business planning sessions.
• The 400-Series Game Changer: We’ve expanded the Yubico Academy to include our new 400-series certification focused on Professional Services. For our Gold and Platinum partners, this is the key to moving beyond “selling hardware” and into delivering high-value consulting that streamlines the customer journey.
• Capturing the AI Demand: It’s no coincidence that 18 of the top 20 AI companies already trust Yubico. YubiNation Partners gives our global partners the campaign kits and technical authority they need to capture this massive demand in their specific regions.

The Bottom Line: A 265% ROI

We don’t just say our solution is better; we have the data to prove it. A recent 2026 Forrester Total Economic Impact™ study found that customers replacing traditional MFA with YubiKeys achieved a 265% ROI, reducing breach risk by 99.99%.

YubiNation Partners is how we bring those results to the world. By empowering our partners with better enablement, faster innovation, and a partner-first strategy, we are making the digital world safer for everyone.

Ready to join? Visit the YubiNation Partners website. Whether you’re an existing partner being mapped into our new tiers or a security expert looking to join the mission, we’re ready to help you lead the way.