Small businesses can’t afford to wait when it comes to securing their business. Still, cybersecurity can be complex, and any entrepreneur will tell you that there’s already a lot to keep track of when starting and running a company. For small businesses dealing with limited (or nonexistent) IT and security teams, it’s important that their cybersecurity tools are both simple to use and efficient.

That’s why 1Password has partnered with 60 Day Hustle, a show that helps entrepreneurs turn their business dreams into reality. 60 Day Hustle vividly displays the challenges facing entrepreneurs as they launch their business. As contestants face challenges from pitch meetings to sales blitzes, it becomes clear just how fast-paced and complex it can be to start and run a small business.

Season 2 of the show will also spotlight these entrepreneurs using 1Password enterprise password manager (EPM) to secure access and protect their business while building their company’s momentum. Rather than adding friction, security becomes part of how founders stay organized even as everything around them moves at full speed. 

Behind the scenes of the sponsorship 

Entrepreneurs and small companies often need to move fast, but cybersecurity can easily slow things down. However, 1Password actually lets teams improve productivity and stay agile. During the fast-paced competition of 60 Day Hustle, contestants saw in real-time how 1Password could help them improve security while reducing friction.

Why now

1Password has always believed that every business – regardless of its size – deserves robust, foundational security. Today, that principle is more important than ever; CISA reports that “cyber incidents have surged among small businesses that often do not have the resources to defend against devastating attacks like ransomware.” 

Small business owners seeking to maximize their budget and workforce should prioritize the most pressing cybersecurity risk facing their organization: weak credentials. In fact, stolen credentials have factored into almost one-third of all data breaches over the last 10 years. 

1Password is committed to ensuring that teams of any size are aware not only of this growing problem, but how to solve it; a password manager is the essential first step to protecting a small business. 

1Password EPM is uniquely suited to help entrepreneurs and small business owners secure and manage their credentials. The tool generates strong, unique passwords for business accounts and flags any weak or compromised passwords currently in use at their business.

The average ransomware demand stands at $115,000. With proactive security measures, companies of all sizes can guard against costly mistakes.

Why 60 Day Hustle

60 Day Hustle presented the perfect opportunity for 1Password to reach small business audiences where they are. More importantly, we wanted to show entrepreneurs that we’re committed not only to securing their business, but to helping them succeed in the day-to-day demands of building a company. 

For instance, securely allocating employee access to company resources can often be a stressful and time-consuming process, particularly when it comes to safely sharing. With 1Password, businesses can use vaults to easily give employees and contractors access only to the strong passwords and other sensitive information they need to do their jobs.

Brittany Caldwell, one of the contestants on season 2, experienced a live activation of 1Password, and was impressed by how it helped manage employee onboarding. 

As she put it, “I add the new team member and assign them to the vault they need. I can even set their permission levels. …And I know it’s secure, current, and easy to manage.”

Starting smart with 1Password

As Michelle Delamor, co-founder of Sonic Gods Studios and the executive producer of 60 Day Hustle, states, “Security shouldn’t come after growth. It should grow with you. You don’t want to be focusing on who has your passwords, where they’re floating around, and where all the sensitive information is. Starting smart means setting the right systems in place early so you’re set up to scale.”

1Password is not just a security tool, but a tool for doing business well. That’s why everyone at 1Password is committed to serving the needs of our customers through every stage of their business, from startup to enterprise.

1Password’s partnership with 60 Day Hustle represents our commitment to helping small business owners secure their businesses. Our goal is to make sure that every entrepreneur can build their company on a strong and secure foundation.

Look forward to season 2 of 60 Day Hustle, where viewers can see live activations and learn how 1Password helps entrepreneurs keep security simple and achievable.

Learn more about getting your small business secured with 1Password.