1Password has achieved a significant milestone in our collaboration with Amazon Web Services (AWS): We are officially the first partner globally to successfully transact through express private offers on AWS Marketplace, a new AI-driven capability that automates personalized pricing, allowing teams to bypass manual negotiations and receive a tailored quote in minutes.

Coming on the heels of 1Password being named the “2025 AWS Canada Rising Star Technology Partner of the Year,” this global-first is a validation of our momentum. As Nancy Wang shared during AWS re:Invent, customers want simple, fast ways to add modern identity security to their cloud environment. As the launch partner for this capability, 1Password is transforming how organizations buy and deploy identity security at scale.

Ending the procurement bottleneck

Traditional software procurement processes tend to involve lengthy contract reviews, stakeholder meetings, and red-lining. This can all too easily create a bottleneck that blocks teams from resolving known security gaps. Even when security identifies a critical need, negotiating offers and lengthy sales cycles can take weeks or even months, making no distinction on deal size or complexity. In an era where threats evolve in seconds, waiting for a signature takes time that most companies can no longer afford.

1Password is the first partner to successfully transact through express private offers in AWS Marketplace, marking a significant milestone in how we deliver personalized pricing to customers. What once required weeks or months of negotiation now happens in minutes through our AI-powered capability. This enables partners to efficiently serve customers with standard deals while dedicating their sales resources to more complex, strategic opportunities.” -Philip Potloff - Director, Software Engineering, AWS Marketplace

By leveraging AI-driven automation, AWS Marketplace Express Private Offers delivers personalized pricing to customers in minutes rather than days. We can now set rules on how we want to automate private offers, for example under a specific value threshold, or other business rules. This allows our customers to add modern identity security to their cloud environments at the pace of their business, turning what was once a convoluted process into a frictionless, streamlined deployment.

Faster than the speed of risk

This urgency is driven by a fundamental shift in how people work. Modern teams run on SaaS, with a growing set of AI tools and agents that often hide outside of the identity provider (IdP), unmanaged by SSO. Traditional IdP and PAM tools were never designed for the scale, decentralization, or speed of today’s workforce.

1Password delivers a modern approach by closing the Access-Trust Gap, the blind spot that leaves credentials, SaaS access, and AI usage unmanaged. By making 1Password available with Express Private Offers, we ensure that IT and security teams can maintain oversight, compliance, and control without unnecessary friction or lengthy reviews and procurement processes.

Whether it’s a developer needing a scoped API token, or a business unit adopting a new AI tool, 1Password provides the visibility and governance required to move fast without moving into danger.

AI identity security

At 1Password, we are building the trust layer for AI. We unify vaulting and credential management, SaaS management, and visibility for AI agents to safeguard sensitive data wherever it is used.

Trusted by more than 180,000 businesses, we protect more than 1.3 billion credentials, including the keys and developer secrets that power modern work, such as SSH keys, passkeys, and service accounts. Our collaboration with AWS ensures that this protection is always within reach:

• Teams gain secure, seamless access to every app they rely on.

• Developers can use AI to safely create and optimize internal tools.

• IT and security gain the intelligence to automate what were once manual processes.

This global-first milestone with AWS is more than just a new way to make a transaction, it is a commitment to "AI without anxiety." We are proud to lead the way in making identity security a natural, instant part of how work gets done.

Ready to accelerate your security?

Experience the speed of AI-driven procurement for yourself. Visit our profile in AWS Marketplace to get started.

View 1Password in AWS Marketplace