Apex B2B said it will hire 15 remote employees, although it is unclear when the hiring process will begin.

Dublin-based SaaS company Apex B2B has officially launched today (9 April) following a €1.5m investment, with R&D backing from Enterprise Ireland.

Incubated within Monsoon Consulting, also headquartered in Dublin, Apex soft launched in December last year.

Founded and led by Bharat Sharma, Apex B2B has developed an AI-enabled commerce platform designed specifically for mid-market wholesalers, distributors and manufacturers with annual revenues between €10m and €300m.

The company noted industry research which indicated that nearly 65pc of B2B executives reported that B2B online commerce is “broken”, pointing to an inability to meet B2C-like convenience standards.

Consumer-first tools lack the depth needed for B2B workflows, while enterprise platforms are sometimes “excessive[ly]” costly and need long implementation timelines and significant technical overhead, Apex said.

The company said its product addresses these challenges by combining pre-built architecture with AI-driven capabilities, which it added would enable businesses to manage complex pricing, ordering and customer workflows at scale.

“Apex B2B is built on years of hands-on experience working with B2B organisations navigating complex commerce challenges,” said Sharma, the company’s CEO.

“What we’ve consistently seen is a structural gap in the market, businesses that are too advanced for basic tools but underserved by enterprise platforms.

“This is not just a technology problem, it is an infrastructure gap in how B2B trade operates digitally. Apex B2B has been designed to address that by combining proven B2B workflows with modern cloud and AI capabilities, enabling businesses to scale more efficiently.”

The company is targeting the UK, European and US markets over the next five years.

Apex, with additional offices in London and Lisbon, is planning to make 15 hires across product engineering, AI, customer success, go-to-market and operations. A spokesperson for the company said that the jobs would be entirely remote. It is unclear when the hiring process will begin.

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.