The investment will be used for expansion in the UK and US, continued development of WrxFlo’s SaaS platform, and supporting ambitions to grow from 60 to 200 employees by 2028, the company said.

Limerick-based AI operations and logistics software start-up WrxFlo has raised €3m in a funding round led by Elkstone, with participation from existing investors Furthr VC and Enterprise Ireland alongside a number of angel investors.

WrxFlo offers manufacturing and logistics companies an AI platform that replaces “disconnected systems, spreadsheets and manual processes” with “a single, connected digital platform” designed to “cut waste, anticipate risk and make faster decisions”, according to the company.

The investment will be used to accelerate WrxFlo’s expansion in the UK and US, drive continued development of its SaaS platform, and support ambitions to grow from 60 to 200 employees by 2028.

WrxFlo was founded in 2019 by former Dell manufacturing colleagues Tim Crowe, Ken Sheehan and Jennifer Kelly.

Its platform targets financial reporting, planning, digital manufacturing, warehouse management, logistics and KPI tracking, with the goal of “giving businesses a single, integrated view of performance” by digitalising and unifying disparate traditional processes “into streamlined, data-driven systems that reduce cost and improve efficiency”.

“We built WrxFlo from first-hand experience of running complex manufacturing and supply chain operations,” said Crowe, the company’s CEO. “We know how frustrating it is when systems don’t talk to each other and teams have to chase data just to understand what’s happening across the operation.

“WrxFlo connects those systems, applies AI to the data, and gives teams a digital co-worker that helps them remove waste, spot risks earlier and focus on the work that actually creates value.”

The company said it is experiencing “very strong commercial momentum” at present across its markets in Ireland, the UK, Germany, China and the US, and noted that the global smart manufacturing market in which it operates could reach more than $990bn by 2030.

“The WrxFlo team brings rare, genuine operational experience together with a powerful, flexible platform that deploys quickly and adapts to each customer,” said Niall McEvoy, head of venture at Elkstone. “We believe WrxFlo is poised to become a category-defining company in AI-enabled operations software.”

Richard Watson, managing partner at Furthr VC, said: “Having backed WrxFlo since their first round in 2022, we’ve seen this team consistently deliver on what they set out to do. They combine deep operational expertise and credibility with a platform that solves a real, expensive problem for manufacturing and logistics companies.”

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