Tuesday, July 7, 2026
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make it easier for site owners and creators—even those without their own website—to get a consolidated view of how all of their content is getting discovered on Search.
Following an earlier experiment, we're thrilled to introduce platform properties, a new Search Console property type to help site owners and creators understand how their social and video posts perform on Google Search and Discover. Now, you can track which search terms lead people to your Instagram, TikTok, X, and YouTube content on Search, and see exactly how your audience is interacting with your posts.
To view Google Search information about your property, visit Search Console, where you can create a platform property and use the following reports:
- Performance report: View your total clicks, impressions, and additional metrics. Filter and sort this data to see which specific posts and queries are driving the most traffic. If you prefer to analyze your performance using another tool, you can export the data.
- Insights report: View a high-level overview of your recent traffic trends, your top-performing posts, and how people discover your account on Google.
- Achievements: Track your growth and celebrate milestones, such as reaching a new threshold for total clicks from Google Search in the last 28 days.
To add a platform property to your account:
- Open Search Console.
- Go to the Search Console verification page, or open the property selector drop-down anywhere in Search Console and click "Add property."
- Select one of the four available platforms: Instagram, TikTok, X, YouTube.
- Follow the onscreen verification steps to securely authorize the connection.
The platform properties will become available gradually over the coming weeks. Learn more about platform properties and how to set them up in our help center documentation. We value your feedback: please let us know what you think using the "Submit feedback" link in Search Console or in the Google Search Central Community.