Artificial Intelligence is one of the most significant and prominent technological innovations which has reshaped all aspects of human life on the lines of ease from magnitudes like shopping, data collection, driving, everyday life, medical approach and many more. On the contrary, although recent developments in both subjects that are backed by technology, progress on AI alongside CE must have mostly been undertaken in isolation, providing little understanding into how the two areas intersect. Artificial intelligence is now widely used in services, from back-office tasks to front-line interactions with customers. This trend has accelerated in recent years. Artificial intelligence (AI)-based virtual assistants are changing successful engagement away from being dominated by humans and toward being dominated by technologies. As a result, people are expected to solve their own problems before calling customer care representatives, eventually emerging as a crucial component of providing services as value co-creators. AI-powered chats may potentially go awry, which could enrage, perplex, and anger customers. Considering all these, the main objectives of this study will engage the following 1. To identify the alterations in the scope of human searches for information offered by the application of AI? 2. To analyse how AI helps in the way someone drives the car 3. To evaluate how AI has changed the way customer interact with the customers