This paper proposes a generative approach for the automatic typesetting of books in desktop publishing. The presented system consists in a computer script that operates inside a widely used design software tool and implements a generative process based on several typographic rules, styles and principles which have been identified in the literature. The performance of the proposed system is tested through an experiment which included the evaluation of its outputs with people. The results reveal the ability of the system to consistently create varied book designs from the same input content as well as visually coherent book designs with different contents while complying with fundamental typographic principles.