The aim of the current research is to analyse and discover, in a real context, behaviours, reactions and modes of interaction of social actors (people) with the humanoid robot Pepper. Indeed, we wanted to observe in a real, highly frequented context, the reactions and interactions of people with Pepper, placed in a shop window, through a systematic observation approach. The most interesting aspects of this research will be illustrated, bearing in mind that this is a preliminary analysis, therefore, not yet definitively concluded.