In this paper, we discuss one approach for development and deployment of web sites (web pages) devoted to the description of objects (events) with a precisely delineated geographic scope. This article describes the usage of context-aware programming models for web development. In our paper, we propose mechanisms to create mobile web applications which content links to some predefined geographic area. The accuracy of such a binding allows us to distinguish individual areas within the same indoor space. Target areas for such development are applications for Smart Cities and retail.