We consider the question of how to best achieve the perception of eye contact when a person is captured by camera and then rendered on a 2D display. For single subjects photographed by a camera, conventional wisdom tells us that looking directly into the camera achieves eye contact. Through empirical user studies, we show that it is instead preferable to {\em look just below the camera lens}. We quantitatively assess where subjects should direct their gaze relative to a camera lens to optimize the perception that they are making eye contact.