Contemporary spreadsheets are plagued by a profusion of errors, auditing difficulties, lack of uniform development methodologies, and barriers to easy comprehension of the underlying business models they represent. This paper presents a case that most of these difficulties stem from the fact that the standard spreadsheet user-interaction paradigm - the 'cell-matrix' approach - is appropriate for spreadsheet data presentation but has significant drawbacks with respect to spreadsheet creation, maintenance and comprehension when workbooks pass a minimal threshold of complexity. An alternative paradigm for the automated generation of spreadsheets directly from plain-language business model descriptions is presented along with its potential benefits. Sunsight Modeller (TM), a working software system implementing the suggested paradigm, is briefly described.