In this paper, we present our novel contribution methodology based on the results of case study that has been implemented in our research environment to test with new technique the usability of both intelligent Android and Apple phones. This analysis of the case study stands for features similar to applications, operating system, hardware and software structure, battery life, and online based websites. Multiple interrogations were applied to collect user answers ongoing features. Users directly react by responding based on their daily used product experience. Consequently, the estimation is based on the data that has been unregistered from the user. The most recent results will end up by introducing a combination of ideal features on both products to build a wonderful extended product in the future.