This paper reviews Trustworthy Artificial Intelligence (TAI) and its various definitions. Considering the principles respected in any society, TAI is often characterized by a few attributes, some of which have led to confusion in regulatory or engineering contexts. We argue against using terms such as Responsible or Ethical AI as substitutes for TAI. And to help clarify any confusion, we suggest leaving them behind. Given the subjectivity and complexity inherent in TAI, developing a universal framework is deemed infeasible. Instead, we advocate for approaches centered on addressing key attributes and properties such as fairness, bias, risk, security, explainability, and reliability. We examine the ongoing regulatory landscape, with a focus on initiatives in the EU, China, and the USA. We recognize that differences in AI regulations based on geopolitical and geographical reasons pose an additional challenge for multinational companies. We identify risk as a core factor in AI regulation and TAI. For example, as outlined in the EU-AI Act, organizations must gauge the risk level of their AI products to act accordingly (or risk hefty fines). We compare modalities of TAI implementation and how multiple cross-functional teams are engaged in the overall process. Thus, a brute force approach for enacting TAI renders its efficiency and agility, moot. To address this, we introduce our framework Set-Formalize-Measure-Act (SFMA). Our solution highlights the importance of transforming TAI-aware metrics, drivers of TAI, stakeholders, and business/legal requirements into actual benchmarks or tests. Finally, over-regulation driven by panic of powerful AI models can, in fact, harm TAI too. Based on GitHub user-activity data, in 2023, AI open-source projects rose to top projects by contributor account. Enabling innovation in TAI hinges on the independent contributions of the open-source community.