Advancement in transportation system has boosted speed of our lives. Meantime, road traffic accident is a major global health issue resulting huge loss of lives, properties and valuable time. It is considered as one of the reasons of highest rate of death nowadays. Accident creates catastrophic situation for victims, especially accident occurs in highways imposes great adverse impact on large numbers of victims. In this paper, we develop an intelligent accident detection, location tracking and notification system that detects an accident immediately when it takes place. Global Positioning System (GPS) device finds the exact location of accident. Global System for Mobile (GSM) module sends a notification message including the link of location in the google map to the nearest police control room and hospital so that they can visit the link, find out the shortest route of the accident spot and take initiatives to speed up the rescue process.