Sensory evaluation is used to assess the consumer acceptance of foods or other consumer products, so as to improve industrial processes and marketing strategies. The procedures currently involved are time-consuming because they require a statistical approach from measurements and feedback reports from a wide set of evaluators under a well-established measurement setup. In this paper, we propose to collect directly the signal of the perceived quality of the food from Event-related potentials (ERPs) that are the outcome of the processing of visual stimuli. This permits to narrow the number of evaluators since errors related to psychological factors are by-passed. We present the design of a wearable system for ERP measurement and we present preliminary results on the use of ERP to give a quantitative measure to the appearance of a food product. The system is developed to be wearable and our experiments demonstrate that is possible to use it to identify and classify the grade of acceptance of the food.