Vertex splitting is a graph operation that replaces a vertex $v$ with two nonadjacent new vertices and makes each neighbor of $v$ adjacent with one or both of the introduced vertices. Vertex splitting has been used in contexts from circuit design to statistical analysis. In this work, we explore the computational complexity of achieving a given graph property $Π$ by a limited number of vertex splits, formalized as the problem $Π$ Vertex Splitting ($Π$-VS). We focus on hereditary graph properties and contribute four groups of results: First, we classify the classical complexity of $Π$-VS for graph properties characterized by forbidden subgraphs of size at most 3. Second, we provide a framework that allows to show NP-completeness whenever one can construct a combination of a forbidden subgraph and prescribed vertex splits that satisfy certain conditions. Leveraging this framework we show NP-completeness when $Π$ is characterized by forbidden subgraphs that are sufficiently well connected. In particular, we show that $F$-Free-VS is NP-complete for each biconnected graph $F$. Third, we study infinite families of forbidden subgraphs, obtaining NP-hardness for Bipartite-VS and Perfect-VS. Finally, we touch upon the parameterized complexity of $Π$-VS with respect to the number of allowed splits, showing para-NP-hardness for $K_3$-Free-VS and deriving an XP-algorithm when each vertex is only allowed to be split at most once.