In this paper we carefully combine Fredman's trick [SICOMP'76] and Matoušek's approach for dominance product [IPL'91] to obtain powerful results in fine-grained complexity: - Under the hypothesis that APSP for undirected graphs with edge weights in $\{1, 2, \ldots, n\}$ requires $n^{3-o(1)}$ time (when $ω=2$), we show a variety of conditional lower bounds, including an $n^{7/3-o(1)}$ lower bound for unweighted directed APSP and an $n^{2.2-o(1)}$ lower bound for computing the Minimum Witness Product between two $n \times n$ Boolean matrices, even if $ω=2$, improving upon their trivial $n^2$ lower bounds. Our techniques can also be used to reduce the unweighted directed APSP problem to other problems. In particular, we show that (when $ω= 2$), if unweighted directed APSP requires $n^{2.5-o(1)}$ time, then Minimum Witness Product requires $n^{7/3-o(1)}$ time. - We show that, surprisingly, many central problems in fine-grained complexity are equivalent to their natural counting versions. In particular, we show that Min-Plus Product and Exact Triangle are subcubically equivalent to their counting versions, and 3SUM is subquadratically equivalent to its counting version. - We obtain new algorithms using new variants of the Balog-Szemerédi-Gowers theorem from additive combinatorics. For example, we get an $O(n^{3.83})$ time deterministic algorithm for exactly counting the number of shortest paths in an arbitrary weighted graph, improving the textbook $\widetilde{O}(n^{4})$ time algorithm. We also get faster algorithms for 3SUM in preprocessed universes, and deterministic algorithms for 3SUM on monotone sets in $\{1, 2, \ldots, n\}^d$.