We give a short proof that Strassen's asymptotic rank conjecture implies that for every $\varepsilon > 0$ there exists a $(3/2^{2/3} + \varepsilon)^n$-time algorithm for set cover on a universe of size $n$ with sets of bounded size. This strengthens and simplifies a recent result of Björklund and Kaski that Strassen's asymptotic rank conjecture implies that the set cover conjecture is false. From another perspective, we show that the set cover conjecture implies that a particular family of tensors $T_n \in \mathbb{C}^N \otimes \mathbb{C}^N \otimes \mathbb{C}^N$ has asymptotic rank greater than $N^{1.08}$. Furthermore, if one could improve a known upper bound of $\frac{1}{2}8^n$ on the tensor rank of $T_n$ to $\frac{2}{9 \cdot n}8^n$ for any $n$, then the set cover conjecture is false.