In this note we present the worst-character rule, an efficient variation of the bad-character heuristic for the exact string matching problem, firstly introduced in the well-known Boyer-Moore algorithm. Our proposed rule selects a position relative to the current shift which yields the largest average advancement, according to the characters distribution in the text. Experimental results show that the worst-character rule achieves very good results especially in the case of long patterns or small alphabets in random texts and in the case of texts in natural languages.