A recent palette sparsification theorem of Assadi, Chen, and Khanna [SODA'19] states that in every $n$-vertex graph $G$ with maximum degree $Δ$, sampling $O(\log{n})$ colors per each vertex independently from $Δ+1$ colors almost certainly allows for proper coloring of $G$ from the sampled colors. Besides being a combinatorial statement of its own independent interest, this theorem was shown to have various applications to design of algorithms for $(Δ+1)$ coloring in different models of computation on massive graphs such as streaming or sublinear-time algorithms. In this paper, we further study palette sparsification problems: * We prove that for $(1+\varepsilon) Δ$ coloring, sampling only $O_{\varepsilon}(\sqrt{\log{n}})$ colors per vertex is sufficient and necessary to obtain a proper coloring from the sampled colors. * A natural family of graphs with chromatic number much smaller than $(Δ+1)$ are triangle-free graphs which are $O(\fracΔ{\lnΔ})$ colorable. We prove that sampling $O(Δ^γ + \sqrt{\log{n}})$ colors per vertex is sufficient and necessary to obtain a proper $O_γ(\fracΔ{\lnΔ})$ coloring of triangle-free graphs. * We show that sampling $O_{\varepsilon}(\log{n})$ colors per vertex is sufficient for proper coloring of any graph with high probability whenever each vertex is sampling from a list of $(1+\varepsilon) \cdot deg(v)$ arbitrary colors, or even only $deg(v)+1$ colors when the lists are the sets $\{1,\ldots,deg(v)+1\}$. Similar to previous work, our new palette sparsification results naturally lead to a host of new and/or improved algorithms for vertex coloring in different models including streaming and sublinear-time algorithms.