For almost two decades the question of whether tabu search (TS) or simulated annealing (SA) performs better for the quadratic assignment problem has been unresolved. To answer this question satisfactorily, we compare performance at various values of targeted solution quality, running each heuristic at its optimal number of iterations for each target. We find that for a number of varied problem instances, SA performs better for higher quality targets while TS performs better for lower quality targets.