A greedy embedding of a graph $G = (V,E)$ into a metric space $(X,d)$ is a function $x : V(G) \to X$ such that in the embedding for every pair of non-adjacent vertices $x(s), x(t)$ there exists another vertex $x(u)$ adjacent to $x(s)$ which is closer to $x(t)$ than $x(s)$. This notion of greedy embedding was defined by Papadimitriou and Ratajczak (Theor. Comput. Sci. 2005), where authors conjectured that every 3-connected planar graph has a greedy embedding (possibly planar and convex) in the Euclidean plane. Recently, greedy embedding conjecture has been proved by Leighton and Moitra (FOCS 2008). However, their algorithm do not result in a drawing that is planar and convex for all 3-connected planar graph in the Euclidean plane. In this work we consider the planar convex greedy embedding conjecture and make some progress. We derive a new characterization of planar convex greedy embedding that given a 3-connected planar graph $G = (V,E)$, an embedding $x: V \to \bbbr^2$ of $G$ is a planar convex greedy embedding if and only if, in the embedding $x$, weight of the maximum weight spanning tree ($T$) and weight of the minimum weight spanning tree ($\func{MST}$) satisfies $\WT(T)/\WT(\func{MST}) \leq (\card{V}-1)^{1 - δ}$, for some $0 < δ\leq 1$.