Traditional solution approaches for problems in quantum mechanics scale as $\mathcal O(M^3)$, where $M$ is the number of electrons. Various methods have been proposed to address this issue and obtain linear scaling $\mathcal O(M)$. One promising formulation is the direct minimization of energy. Such methods take advantage of physical localization of the solution, namely that the solution can be sought in terms of non-orthogonal orbitals with local support. In this work a numerically efficient implementation of sparse parallel vectors within the open-source finite element library deal.II is proposed. The main algorithmic ingredient is the matrix-free evaluation of the Hamiltonian operator by cell-wise quadrature. Based on an a-priori chosen support for each vector we develop algorithms and data structures to perform (i) matrix-free sparse matrix multivector products (SpMM), (ii) the projection of an operator onto a sparse sub-space (inner products), and (iii) post-multiplication of a sparse multivector with a square matrix. The node-level performance is analyzed using a roofline model. Our matrix-free implementation of finite element operators with sparse multivectors achieves the performance of 157 GFlop/s on Intel Cascade Lake architecture. Strong and weak scaling results are reported for a typical benchmark problem using quadratic and quartic finite element bases.