Hypergraph clustering is a basic algorithmic primitive for analyzing complex datasets and systems characterized by multiway interactions, such as group email conversations, groups of co-purchased retail products, and co-authorship data. This paper presents a practical $O(\log n)$-approximation algorithm for a broad class of hypergraph ratio cut clustering objectives. This includes objectives involving generalized hypergraph cut functions, which allow a user to penalize cut hyperedges differently depending on the number of nodes in each cluster. Our method is a generalization of the cut-matching framework for graph ratio cuts, and relies only on solving maximum s-t flow problems in a special reduced graph. It is significantly faster than existing hypergraph ratio cut algorithms, while also solving a more general problem. In numerical experiments on various types of hypergraphs, we show that it quickly finds ratio cut solutions within a small factor of optimality.