The k-means algorithm is a well-known method for partitioning n points that lie in the d-dimensional space into k clusters. Its main features are simplicity and speed in practice. Theoretically, however, the best known upper bound on its running time (i.e. O(n^{kd})) can be exponential in the number of points. Recently, Arthur and Vassilvitskii [3] showed a super-polynomial worst-case analysis, improving the best known lower bound from Ω(n) to 2^{Ω(\sqrt{n})} with a construction in d=Ω(\sqrt{n}) dimensions. In [3] they also conjectured the existence of superpolynomial lower bounds for any d >= 2. Our contribution is twofold: we prove this conjecture and we improve the lower bound, by presenting a simple construction in the plane that leads to the exponential lower bound 2^{Ω(n)}.