We study the complexity of the Channel Assignment problem. A major open problem asks whether Channel Assignment admits an $O(c^n)$-time algorithm, for a constant $c$ independent of the weights on the edges. We answer this question in the negative i.e. we show that there is no $2^{o(n\log n)}$-time algorithm solving Channel Assignment unless the Exponential Time Hypothesis fails. Note that the currently best known algorithm works in time $O^*(n!) = 2^{O(n\log n)}$ so our lower bound is tight.