We present new and improved data structures that answer exact node-to-node distance queries in planar graphs. Such data structures are also known as distance oracles. For any directed planar graph on n nodes with non-negative lengths we obtain the following: * Given a desired space allocation $S\in[n\lg\lg n,n^2]$, we show how to construct in $\tilde O(S)$ time a data structure of size $O(S)$ that answers distance queries in $\tilde O(n/\sqrt S)$ time per query. As a consequence, we obtain an improvement over the fastest algorithm for k-many distances in planar graphs whenever $k\in[\sqrt n,n)$. * We provide a linear-space exact distance oracle for planar graphs with query time $O(n^{1/2+eps})$ for any constant eps>0. This is the first such data structure with provable sublinear query time. * For edge lengths at least one, we provide an exact distance oracle of space $\tilde O(n)$ such that for any pair of nodes at distance D the query time is $\tilde O(min {D,\sqrt n})$. Comparable query performance had been observed experimentally but has never been explained theoretically. Our data structures are based on the following new tool: given a non-self-crossing cycle C with $c = O(\sqrt n)$ nodes, we can preprocess G in $\tilde O(n)$ time to produce a data structure of size $O(n \lg\lg c)$ that can answer the following queries in $\tilde O(c)$ time: for a query node u, output the distance from u to all the nodes of C. This data structure builds on and extends a related data structure of Klein (SODA'05), which reports distances to the boundary of a face, rather than a cycle. The best distance oracles for planar graphs until the current work are due to Cabello (SODA'06), Djidjev (WG'96), and Fakcharoenphol and Rao (FOCS'01). For $σ\in(1,4/3)$ and space $S=n^σ$, we essentially improve the query time from $n^2/S$ to $\sqrt{n^2/S}$.