We study the impact that string reversal can have on several repetitiveness measures. First, we exhibit an infinite family of strings where the number, $r$, of runs in the run-length encoding of the Burrows--Wheeler transform (BWT) can increase additively by $Θ(n)$ when reversing the string. This substantially improves the known $Ω(\log n)$ lower-bound for the additive sensitivity of $r$ and it is asymptotically tight. We generalize our result to other variants of the BWT, including the variant with an appended end-of-string symbol and the bijective BWT. We show that an analogous result holds for the size $z$ of the Lempel--Ziv 77 (LZ) parsing of the text, and also for some of its variants, including the non-overlapping LZ parsing, and the LZ-end parsing. Moreover, we describe a family of strings for which the ratio $z(w^R)/z(w)$ approaches $3$ from below as $|w|\rightarrow \infty$. We also show an asymptotically tight lower-bound of $Θ(n)$ for the additive sensitivity of the size $v$ of the smallest lexicographic parsing to string reversal. Finally, we show that the multiplicative sensitivity of $v$ to reversing the string is $Θ(\log n)$, and this lower-bound is also tight. Overall, our results expose the limitations of repetitiveness measures that are widely used in practice, against string reversal -- a simple and natural data transformation.