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One of the most consistent improvements that Motorola has brought to its foldables with nearly every generation is the design of the hinge. This year was no different, with the introduction of a titanium hinge that reduces the crease’s visibility by 30%. Motorola also upped its brightness game across the lineup with up to 6,200 nits of brightness on the Razr Fold. The Moto Razr Ultra didn’t get an SoC upgrade, which is a disappointment, but it does come equipped with improved wired charging, going from 68W to 90W.
The new Razr Fold is outfitted with a Snapdragon 8 Gen 5, but not the top-of-the-line Snapdragon 8 Elite Gen 5, which I believe would make a little more sense in a $1,899 phone. I suspect that Moto made that compromise to be able to ship a flagship camera in this phone, placing it in the top 10 of all smartphone cameras according to DXOMark and number 1 among all foldables. As anyone tracking phone prices has probably noticed by now, the ongoing memory crunch has led Motorola to increase its phone prices by $100 to $200 per device.
One new feature that Motorola touted for this generation (Razr 70) is a much deeper integration with Google Photos and the AI capabilities it brings. This includes further integrating Google’s Magic Editor within Motorola’s Gallery app and using AI to intelligently tag and organize photos with unlimited usage. Other new features include wardrobe functionality in Google Photos, which allows the user to create a digital closet representing their actual clothes so they can put together outfits and try them on virtually. This is clearly catering to Moto’s younger and more female audience, as can also been seen in the new Swarovski-designed Razr model and matching earbuds.
The Razr family will also be the first partner of Google’s (i.e., not counting Pixel phones) to weave Google Photos Memories directly into its content feed. Ironically, this could make the Razr more like the Pixel line of phones, which currently does not include a flip fold. That said, the Razr Fold should come much closer to the Pixel 10 Pro Fold with this integration, albeit with a more powerful camera and a considerably (20%) larger 6,000 mAh battery.
After the expansion of the Razr lineup with the Razr Ultra last year and the Razr Fold this year, it’s unclear where the brand might go from here. I suspect that we’ll continue to see iterative improvements across the lineup and deeper AI partnerships with Google and other AI software companies. I do believe that Motorola has the most comprehensive foldable lineup across the industry and offers a good value across most of its now four different product segments. The Razr Fold is truly everything that I’ve wanted in a foldable with a bigger battery, competitive camera, and extremely fast charging capabilities. While I do wish it had the latest Snapdragon SoC, I can see myself settling for its slightly slower little brother.
Motorola has done a very good job of selling itself as one of Android’s leading foldable smartphone companies, and it provides an important foil to Apple for Google — especially with its abnormally high Apple to Android conversion rate of 30% — as well as competition for Samsung. At this point, I believe that Motorola’s move into business and productivity that it announced at MWC is a good growth opportunity for the brand, as it has predominantly targeted younger and more female consumers up until now. I think the Razr Fold has a good chance of not only competing with the Samsung Z Fold7 and whatever foldable Apple eventually comes out with, but also expanding the potential TAM with a highly capable, well-rounded device.
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