Finding useful software in the App Store is about to get easier. Apple is apparently preparing to remove what it describes as “opportunistic” apps that provide little value to iPhone and iPad users.
It already had a policy of not approving applications that are “indistinguishable from what’s already widely available.” This week, it quietly warned developers that it will start removing low-value software that doesn’t attract attention from users.
4.3 (b) Don’t submit apps that are indistinguishable from what's already widely available. Opportunistically creating variants of existing app categories or popular apps degrades App Store discovery, reduces overall app quality, and harms both users and developers. Certain kinds of apps, such as dating, flashlight, sound effects, wallpaper, simple timers, and fortune telling, are well established on the App Store and we will not accept new submissions unless they offer a meaningfully different or improved experience. We may remove these apps from the App Store going forward if they are not updated, improved, or do not attract customers. Other kinds of apps, such as drinking games, Kama Sutra, fart, and burp apps, are mediocre, low-quality, or low-effort and do not add value to the App Store. Repeated submissions of this kind may lead to removal from the Apple Developer Program.
Previously:
App Store App Store Rejection App Store Review Guidelines iOS iOS 26
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