The era of the “ten blue links” is officially over.
At its Google I/O conference on Tuesday, Google unveiled an AI-powered overhaul of Search centered around a reimagined “intelligent search box” — what the company describes as the biggest change to this entry point to the web since the search box debuted more than 25 years ago.
Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times. Google is also introducing tools that can dispatch “information agents” to gather information on a user’s behalf, along with tools that let users build personalized mini apps tailored to their needs.
[…]
While Google says that AI Mode is not the default experience, Search’s user interface encourages users to ask follow-up questions instead of scrolling down to the links to other pages.
Odd, to me, to paint this only in terms of user convenience (ostensible user convenience at that), and not in terms of this being a de facto attack on Zillow and the rest of the web.
Nilay Patel (2024):
There’s a theory I’ve had for a long time that I’ve been calling “Google Zero” — my name for that moment when Google Search simply stops sending traffic outside of its search engine to third-party websites.
Amanda Silberling (Hacker News):
On Google’s video announcing the Search updates, one commenter wrote, “this is the best advertisement for letting people know it’s time to get a different search engine.”
[…]
If you’re curious about alternative search engines, you’re in the right place. Here are some places to start (or, embrace chaos and see where Open Web Engine takes you).
Previously:
Update (2026-05-27): Jess Kinghorn (Hacker News):
DuckDuckGo has been one major winner of this Google Search abandonment. Just for a start, visits to its AI-free search page noai.duckduckgo.com between May 20 to May 25 are said to have increased by 22.7% on average week-on-week, with the figures peaking May 24 at 27.7%.
The DuckDuckGo mobile app saw installs spike in the US by 18.1% on average compared to the previous week. TechCrunch reported this growth was sustained over six days, peaking at 30.5% on May 25.
Artificial Intelligence Google Gemini/Bard Google Search Web
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