Max Read:

But times change, and so too does a man’s fashion. Zuck still shows up in photos in his boxy heavyweight tees, but he’s begun to rotate in—and even favor—soft, textured, lifelessly tasteful polos like the heather gray number above, or the long-sleeve taupe Prada joint he wore buttoned to the top at the Prada show at Milan Fashion Week back in February:

[…]

Perhaps even more notably, when he does wear t-shirts these days, he’s demurely tucking the chain inside: […]

Mark Zuckerberg’s regular reinvention is fascinating to me. There is nothing wrong with his changing how he dresses, just as there is nothing wrong if you or I do the same, but he clearly has a communications goal for these personal makeovers. His discovery three years ago of six-figure wristwatches and ostentatious streetwear was, in part, about signalling allegiance to vulgarity and masculinity when that was seemingly trending. Now, the cultural tides are shifting again and Zuckerberg needs to play the role of a studious and careful CEO who will manage his company’s contributions to artificial intelligence responsibly, so he is wearing soft polos.

Then there are the CEOs who wear the same thing every day, and that is pretty weird, too.