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Email has been around since the 1970s, but a lot has changed since the days of disco 🪩
In February 2024, Google and Yahoo are introducing new requirements that make email more secure and less spammy. These requirements fall under three categories:
We encourage you to check out the links above to learn more about these requirements, but we're going to focus here on what they mean for Ghost. (A version of this info is also available on our official Forum.)
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Ghost(Pro) has already implemented changes to comply with these requirements. See our help docs or reach out to support to learn more.
By and large, these new requirements apply to Ghost publications that send newsletters to at least 5,000 recipients per day. If your publication falls under this threshold, these requirements don’t apply to you.
The good news is that many Ghost sites are likely already compliant and don’t need to do anything 🙂
Google and Yahoo’s new requirements are significant. These changes are being gradually rolled out and may initially encounter some speed bumps. With that in mind, we expect to see volatility in deliverability rates across the entire email industry for the next few months.
In the long run, though, this will be a big win for reputable newsletters with less cluttered inboxes, a better experience for readers, and more security for senders.
These new requirements promise a better email experience that’s more secure and less spammy 💌
However, dealing with these requirements is complex. Visit the Ghost Forum with questions or if you're seeking additional guidance.
dialog element makes creating modals a breeze. Check out this guide to using the element.Casey Newton's Platformer recently migrated from Substack to Ghost. Read about why they made the switch.

Platformer publishes on social networks and their relationship with the world. They take on questions about the political, social, and technological impacts of these platforms.
If you ever wondered whether "the Taylor Swift deepfakes are a warning," whether "platforms killed Pitchfork," or whether "Facebook helps predators find each other," then you, like 140,000 others, will likely find the Platformer fascinating.

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