Apple TV has been ramping up its film efforts, and Deadline reports today on a high-profile new acquisition—One Month Mark—that had near-unprecedented levels of Hollywood interest.
Apple’s film strategy, especially as relates to theatrical, is still an open question. F1 was a huge success for the company last year, but so far no theatrical films have been announced for 2026. Instead, Apple has prioritized streaming-first movies.
That approach doesn’t seem to have hurt Apple’s negotiating power for high-profile projects.
Its latest success story is One Month Mark, a new film written by Sophie Fleur de Bruijn. Per Deadline:
After an auction that saw 40 buyers put in offers before Chernin Entertainment landed rights, the highly sought spec One Month Mark has not only landed an A-list star but also found a studio to call home. Sources tell Deadline that Jennifer Lawrence is attached to star and produce the romantic comedy, with Apple Original Films coming aboard following a competitive auction for the package. […]
High profile actors and directors chased this project trying to get meetings with producers, which should surprise no one after the feed frenzy that occurred two weeks ago when every producer in town wanted it…This auction was unlike anything Hollywood had seen post-strike, not only because of the amount of producers chasing but also the secrecy going into it.
Here’s the logline: “The film follows two individuals – she has never made it past a month in a relationship, he has never gone longer than a month without one.”
Deadline was told by several sources that One Month Mark has “one of the best rom-com scripts in years.” There’s no word yet on who will play the male lead alongside Lawrence.
Lawrence also starred in Apple’s Oscar-nominated film Causeway, and will soon be seen alongside Leonardo DiCaprio in another Apple film: What Happens at Night, from Martin Scorsese.
Apple TV is available for $12.99 per month, or you can get it discounted through the Apple One bundle.
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