Tim Cook is officially stepping down as Apple CEO this year, with John Ternus taking his place. Here’s what Cook recently said his words of advice will be to Apple’s next CEO.
When Steve Jobs passed the CEO torch to Tim Cook, his main words of advice were to never ask what Jobs would do.
Instead, Jobs charged Cook to “just do the right thing.”
Ben Cohen at The Wall Street Journal, just weeks ago around Apple’s 50th anniversary, asked Tim Cook: “What’s the one thing you would tell the person coming after you?”
Cook clearly already knew that person would be John Ternus.
And he gave a thoughtful, expansive answer that has been published today.
Here was Tim’s response, per the WSJ video available here:
I would probably say the same thing.
You can get in paralysis if you start trying to port yourself into somebody else’s thinking.
So I would say: “Be yourself. Keep a firm North Star on the values of the company. Because if you get the values right, if you keep the North Star in clear view, you may be blown off course a little bit, but eventually you will come back to the right path. And I have always found that to be true.”
You can see a portion of Cook’s response here on YouTube. The full video is contained in Cohen’s article here.
The article is also available on Apple News for anyone with a News+ or Apple One Premier subscription.
What do you think of Tim Cook’s words of advice for Apple’s next CEO? Let us know in the comments.
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