On the heels of Apple’s WWDC keynote this week, Greg Joswiak and Craig Federighi sat down with Laurie Segall on the Mostly Human podcast. During the conversation, Federighi and Joz talked in-depth about Apple’s new Siri AI and Apple Intelligence announcements, the company’s broader approach to AI, and more.
I really enjoyed this explanation from Federighi about Apple’s approach to AI and why he thinks it’s totally reasonable that some people are spooked by how fast things are moving right now:
I think that AI, in Apple’s view, can be used as this incredibly empowering thing. But there is a sense that, for one, things are changing very fast in ways that I think it’s hard for any normal person to keep up with. There’s uncertainty about where does this all lead?
And while I think we can look at this as yet another thing of the scale of the Industrial Revolution, which changed our world in a giant way, that displaced a lot of people in the process and still occurred over like 80 years.
And now this is happening in a compressed time frame. And so I think it’s fair for people to say, “Wow, I’m not quite certain what this is going to mean for me.”
And if you’re a student and you’re thinking, “Did I study the right thing? Is the job that I thought was the skill that I thought was going to be useful? Is that the one that’s going to be useful now that AI is quickly learning all of these things?”
I think those are all reasonable thoughts to have.
You know, we’re in California. We’re optimists. We’re trying to do the right thing where we can play the right role in our sense. And I do think in the end, this all has a happy ending, but I can certainly relate to people who say, “Wow, this is a big change.”
I mean, honestly, at this moment in time, there’s no bigger place where there’s that change than in software engineering. It’s literally the first job that AI is showing that it can do to an incredible degree.
And so everyone who works in my organization is saying, “Wow, this thing does a lot of things that I used to take a lot of pride in spending decades learning to do well, and it already does it well. Is the job that I thought was the skill that I thought was going to be useful? Is that the one that’s going to be useful now that AI is quickly learning all of these things?”
I think those are all reasonable thoughts to have.
Federighi also discussed how Siri differs from existing chatbots, particularly in behavior and forming a connection:
If you use many of the existing chatbots, they’re really focused on engagement to a large degree, and sycophancy, right? They kind of want to pull you in. They might encourage you to reveal things about yourself and then use that as a basis to establish a connection.
And we view it quite the opposite. The way that we have designed Siri, Siri really wants to say, “Listen, that’s not what I’m here for. I’m here to help you. I can help you learn about the world.”
But if you try to engage Siri as a romantic partner, Siri’s not up for that.
You can watch the full interview below. It’s a fun conversation that spans AI and Siri, privacy, new child safety features in iOS 27, and more.
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