Apple has commissioned a few short creative pieces that show how Creator Studio can be used across different kinds of creative work, including cooking videos, poetry, and music creation. You can watch them below.
When Apple launched Creator Studio in late January, the company also created a new @AppleCreatorStudio account on Instagram, where it was expected to highlight “the best creative apps for Mac and iPad in one subscription,” per the account’s own description.
However, following its initial push, Apple hadn’t really been promoting Creator Studio on its newly created Instagram account or anywhere else.
This week, Apple kicked off a new campaign featuring commissioned work that shows how Creator Studio can support different forms of creativity, including poetry, cooking, and music creation.
On YouTube, Apple published three Shorts showing Creator Studio in action: Ellie Dixon making her debut album in her bedroom with Logic Pro, Molly Baz turning a new recipe into a video with the help of Pages and Final Cut Pro, and Samba Films bringing poetry to life with Pages, Keynote, and Final Cut Pro.
Watch them below:
Meanwhile, on its Apple Creator Studio Instagram profile, the company published longer videos showcasing the results of each commissioned work, as well as behind-the-scenes looks at the creative process.
Watch some of them below:
Apple’s Creator Studio Instagram account also published a commissioned animation called “After Hours,” created by Annie Choi, also known as Ancho, so it is likely that the campaign will continue with more interviews, behind-the-scenes looks, and YouTube shorts in the coming days.
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