A new Counterpoint Research report shows Apple saw iPhone shipments grow 8% year over year in Latin America during Q1 2026. Here are the details.
A few weeks ago, Omdia published a report with its findings about Latin America’s smartphone shipments for Q1.
In it, the firm registered 3% overall growth, with Apple seeing a 31% year-over-year increase, from 4% to 5% of total shipments, “supported by an exceptional performance in Mexico (+80% YoY) and robust reception of the iPhone 17 series.”
Today, Counterpoint Research released a report with their own findings about smartphone shipments in Latin America for the first quarter of 2026.
And while the general assessment of the market’s overall status seems broadly similar, the new report takes a different view of Apple’s performance.
According to Counterpoint Research, the overall smartphone market saw 2% year-over-year growth in shipments, with Samsung at 31%, Motorola at 19%, Xiaomi at 15%, Honor at 10%, Apple at 8%, and the rest of the market at 17%.
From the report:
The region’s shipments were also boosted by double-digit percentage gains in Ecuador, Peru and Venezuela, as well as rising demand in Argentina, Colombia, Central America and the Caribbean. This helped offset the contraction across Latin America’s two largest markets, Mexico and Brazil.
Counterpoint says Apple saw an 8% increase in total shipments for the period, as did Motorola, while Honor saw a 75% jump. Samsung, Xiaomi, and other manufacturers, meanwhile, saw shipments decline 3%, 5%, and 16%, respectively.
According to Counterpoint’s numbers, HONOR increased its market share in Latin America from 6% to 10% year over year, enough to overtake Apple for fourth place.
Counterpoint also says that the Latin American market followed the premiumization trend it has seen worldwide, with the $150 to $250 price segment growing 5% year over year, and reaching a 29% share overall.
Looking ahead, Counterpoint says it believes that “following the shipment increase in Q1 2026, several brands will most likely introduce targeted discounts on strategic models to incentivize buyers in Q2 2026.”
You can check out the full report here.
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