Apple CEO Tim Cook has published his annual Memorial Day tribute on X, continuing a long-running tradition of recognizing U.S. service members on national remembrance holidays. Read his message below.
Every year on Memorial Day, Tim Cook publishes a tribute message to fallen U.S. soldiers. Earlier today, he shared this year’s post, saying the fallen soldiers’ sacrifice is “the foundation of the freedom we enjoy.”
You can see Cook’s post below:
This Memorial Day, we remember the many people whose courage shaped who we are as a nation. Their sacrifice is the foundation of the freedom we enjoy every day, and we are grateful for their service.
— Tim Cook (@tim_cook) May 25, 2026
Tim Cook’s observance of national remembrance holidays is a tradition he has maintained for years, with messages shared on days like Memorial Day and Veterans Day.
Last year, he honored veterans by thanking “those who have bravely served our country.” In the past, he has also shared images of veterans who work at Apple.
Here’s Cook’s 2016 Veteran’s Day post:
Contrary to last year, when his Memorial Day message drew a large number of politically charged and critical replies, this year’s message was met with mostly supportive, apolitical responses focused on the holiday itself.
This can likely be explained by the timing of President Trump’s tariff announcements last year, which happened in late April and were still dominating discussion by the time Memorial Day came around.
And while Tim Cook’s relationship with the Trump administration still remains a source of criticism among some users, this year’s replies appeared noticeably less confrontational overall.
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