Vision Pro recently offered access to a series of NBA games live in Apple Immersive Video, and now the Blackmagic camera that enabled that experience has officially been unveiled to the public with availability this fall.

Blackmagic URSA Cine Immersive 100G is unveiled, designed for live production of Apple Immersive Video

From Blackmagic’s press release:

Blackmagic Design today announced Blackmagic URSA Cine Immersive 100G, the world’s first immersive cinema camera designed for live production with Apple Immersive Video. Featuring dual 8Kx8K RGBW sensors with 16 stops of dynamic range, URSA Cine Immersive 100G uses 100G Ethernet to deliver the bandwidth needed to output live immersive video for the first time. Blackmagic Design also announced the Blackmagic URSA Live Encoder, a live processor module that compresses live immersive video into Apple ProRes for output as SMPTE-2110-22 IP video, allowing customers to combine the stereo, high frame rate image streams into a single 100G Ethernet connection. […]

“Live immersive production is here, and it’s extraordinary,” said Grant Petty, Blackmagic Design CEO. “URSA Cine Immersive 100G makes it possible, and the images from this camera are just incredible to watch. It truly feels like you’ve been transported to the middle of the action. From sports to concerts, this opens up an entirely new world in live production!”

The press release also confirms that this is the same camera used recently to stream Los Angeles Lakers games for Vision Pro users.

Apple Immersive Video is the proprietary format used by Apple for the most impressive video experience offered by Vision Pro.

Though you can watch any video in visionOS and get a high-quality, theatrical-level experience, Immersive Video surrounds you with a 180-degree view of the action. Essentially, it makes it feel like you’re right there inside the video.

Apple offers a variety of different types of Immersive Video content, but sports and other live events are widely seen as having the most potential in the format. The recent NBA games that were live-streamed largely confirmed that.

The new Blackmagic camera will officially be available starting in the third quarter of the year at $26,495.

Did you watch any of the Lakers games in Apple Immersive Video on Vision Pro? What was the experience like for you? Let us know in the comments.

Best Vision Pro accessories

• AirPods Pro 3 (now only $199, down from $249)
• Vision Pro aluminum dock stand
• Spigen travel case for Vision Pro
• Battery holder with belt clip and more