ChatGPT’s apps feature continues its search for a purpose. Along the way, it found a streaming partner in search of an audience. Now what?

Tubi is the first streaming video service with a ChatGPT app

OpenAI’s ChatGPT apps feature is a bit of a bet in favor of the AI experience becoming a platform of its own at some point.

Apple even has its own ChatGPT apps for Shazam and Apple Music, because why not?

Now Tubi is the first streaming video service to join the ChatGPT apps party, which Tubi says introduces “a new way for viewers to discover and watch Tubi’s collection of over 300,000 movies and TV episodes.”

How it works

What does it actually mean for Tubi to have a native ChatGPT app? The feature basically lets you connect Tubi to ChatGPT and chat with the video streaming service.

For example, you can use the Tubi app to ask ChatGPT for baseball movie recommendations.

The Tubi ChatGPT app will respond with a collection of baseball-related movies offered on the service. Selecting one of the results will launch the movie on Tubi’s website.

The results also include the kind of typical ChatGPT results you’d expect from the AI chatbot, like top baseball movies in general and follow-up prompt suggestions.

It’s a start. More from Tubi here:

Now, with the launch of the Tubi app inside ChatGPT, that discovery is extending into more of the environments where entertainment decisions are increasingly happening. Users can add Tubi’s app from ChatGPT app store and type “@Tubi” anytime to describe what they’re in the mood for, whether that’s “a movie that feels like a fever dream but isn’t horror” or “a thriller for tonight.” They’ll then receive curated, interactive results that they can watch on Tubi. 

Meanwhile, AI-generated video from OpenAI is dead with Sora’s recent demise.