Apple raised prices on many of its products today, and not by small amounts. But today’s price increases likely aren’t the only ones planned, as a statement Apple gave to the press hints at more changes coming.
In a statement Apple gave to numerous outlets, including Bloomberg, the company said:
“We have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac.”
The key phrases there being “we need to begin raising prices” and “including today’s increases” (emphasis added in both quotes).
The former implies that Apple plans to raise more prices in the future. Most likely those increases will target the iPhone, Apple Watch, and possibly AirPods—all of which were spared today.
The end of the quote gives extra weight to this interpretation. By referencing today’s moves in the context of apparently broader price-raising plans—“including today’s increases”—Apple is signaling that this is just the start.
Hopefully we’ll only see additional increases happen for products that avoided higher prices today. For example, Apple raising prices for its new iPhone 18 and Apple Watch models this fall seems a near certainty.
But if the memory crisis worsens, the company could potentially choose to implement a second round of price increases next year for Macs, iPads, and more.
That’s unlikely right now, but depending on how the RAM and storage supply trends in the year ahead, it’s not out of the question.
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