Driving pleasure. That unmistakable rush which comes from piloting a fine automobile is an endangered thrill-sacrificed more and more, by the relentless paring down of freedom and wings to the pragmatic. It's also the one single principle that is at the heart of everything that BMW creates. BMW cars, irrespective of size and segment-whether it's the compact BMW 1 series, the mid-sized BMW 3 series, the segment-leading BMW X5 SUV or the no-holds-barred sporty BMW M cars-have never been about point A to point B transportation.What the German marque is most concerned about, when you're behind the wheel of a BMW, is your driving experience.
The 'BMWstories' webpage
How does one capture something so esoteric? Something that's likely to be something distinct and personal for every individual? That's exactly why BMW has launched the #BMWstories campaign for owners to share their own individual, unique experience of owning a BMW.
And the response from BMW owners has been unstintingly enthusiastic with one common thread running through all the stories-an unadulterated passion for driving and for their vehicles.
Master Blaster Sachin Tendulkar is an out-and-out Beemer man, who started off with a second-hand BMW 3 series way back in 1993 and then a BMW X5 when he got married to finally moving up to what he calls the 'ultimate graduation,'-the BMW 7 series Li. "My 760Li is the individual package. I wanted a car that was fully white from inside so they put in white wood trim, white seats which had my personalized logo on the seats. Incredible performance, amazing comfort, and superb styling, my 7 series met all my requirements," says the legendary cricketer in a video posted on the BMW stories microsite.
Watch Sachin's BMW story now
An excited owner's tweet put it succinctly, "don't know abt redbull but this little Beauty Machine certainly gives u wings!!!" while another owner posted pictures of his BMW X1 and BMW 5 series at Khardungla Pass - the world's highest motorable road.
Get in on the action, share your own BMW story on twitter or facebook with #BMWstories, accompanied by a video or just a picture.