A personal brand statement is a succinct line or two that offers a quick glimpse into who you are, what you do, and how you bring unique value to your clients. For freelancers, influencers, marketers, and everyone in between, a compelling personal brand statement is essential and can be displayed on a variety of platforms, from LinkedIn to your business website.
In this post, we explain:
- What is a personal branding statement?
- Why personal branding is important
- How do you write a personal branding statement?
- 5 personal branding statement examples
What is a personal branding statement?
A personal branding statement is a concise statement that gives a quick glance into who you are, what you do, and how you can uniquely provide value to your clients – in essence, what your expertise is. It’s a powerful tool for communicating your personal brand and can be used in a variety of contexts, from your LinkedIn profile to your business site.
💡 It is essential for freelancers (everyone from coaches to developers, influencers and marketers). The most popular place you’ll see this kind of statement is on blog and website pages, but it’s wise to also add to things like social media accounts, LinkedIn, ads and more.
Why personal branding is important
Having a strong personal brand and brand statement is essential in today’s competitive market. There are probably a big number of other businesses like yours out there that offer similar services.
A quick look at your personal branding statement will play a big part in the final decision taken by potential customers. They are more likely to choose you if your statement is catchy and resonates with what they want and need.
In short, personal branding helps you with:
- Differentiation 👉 stand out from the crowd;
- Credibility 👉 build trust with your target audience, who gets a sense of your expertise;
- Networking 👉 reach the right people by promoting your personal brand through social media, events, portfolio websites and blogs, etc. Using a digital business card can also serve as a powerful networking tool that connects all of these touch points.
How do you write a personal branding statement?
Here are a few questions you can answer before writing your personal statement:
- Who is your target audience? Who are you trying to reach and convince? What are their needs, and how can you address them?
- What is your unique value proposition? What are your key strengths, skills and experiences that set you apart from others and make you unique and valuable?
- How can you convey your offering/story in a clear, short and convincing statement? Use simple and straightforward language!
- Can you use storytelling? Do you have any anecdotes, examples, metaphors to illustrate your experience?
💡 With A/B testing, you can track and identify which features of your website your users find more appealing, if a CTA is working properly, or if you may need to edit the wording of your personal statement. Check out our recommendations for A/B testing tools!
5 personal branding statement examples
The personal branding statement examples below typically include:
- Who you are;
- What’s special about you / what your skills are;
- How you can benefit individuals and an invitation to join.
🖋️ Personal statement for a freelance writer ⬇️
“I help businesses and entrepreneurs craft compelling stories that drive engagement and inspire action. My words are my superpower, and I use them to connect with audiences and create impact.”
📱 Personal statement for a social media influencer ⬇️
“I am a lifestyle expert who shares my passion for fashion, travel, and beauty with my audience. My brand is all about experiencing the world in style. Join me on my journey to discover the latest trends and hottest destinations.”
✨ Personal statement for a self-development coach ⬇️
“I help individuals unlock their full potential and achieve their goals through personalized coaching and development strategies. With over 10 years of experience in the field, I combine my expertise in psychology, mindfulness, and goal-setting to empower my clients to overcome obstacles and create a life they love.”
👔 Personal statement for a career coach ⬇️
“I help professionals achieve their full potential and land their dream jobs. My expertise in career development, resume writing, and interview skills empowers my clients to stand out from the crowd and succeed in today’s competitive job market.”
🌳 Personal statement for a wellness expert ⬇️
“I am a holistic health coach who helps individuals prioritize self-care and achieve optimal well-being. My brand is all about nourishing the mind, body, and soul and living a life of balance and vitality. Join me on the journey to wellness and discover your best self.”
We hope the examples above were helpful. Now, it’s your turn! Start crafting your personal statement and add it on the homepage of your website, on brochures, social media bios, and more!
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Now it’s your turn! Craft your personal brand statement and amplify your presence across platforms.
Don’t forget: Make sure your website and social media profiles feature your personal brand statement prominently. For more guidance on launching your website, be sure to read our website launch checklist to find out!