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Compliance Solutions for Websites, Apps and Organizations | iubenda

AI can build your website. It can't manage your consent. | iubenda Browser signals and machine-readable consent: what they are and what the EU’s Digital Omnibus could change California Consumer Privacy Act (CCPA): Complete Guide How to increase your cookie banner opt-in rates: 5 mistakes to fix today | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #153) Why your consent management setup is a marketing performance question Everything you need to know about GDPR The redesigned cookie banner and configurator What nobody tells you about handing over the company you built European marketers are betting on retention. Privacy could be the edge they’re not using yet. The 5 best alternatives to Didomi in 2026: Pros, cons, pricing, and comparison Looking back on 15 years: what iubenda's founder would tell his 2011 self | iubenda The best cookie policy generator in 2026 DPO Newsletter: Global Data Protection & Privacy News (issue #152) | iubenda What publishers should expect from the EU’s Digital Omnibus proposal Uncertainty is the biggest blocker to AI adoption in marketing | iubenda Everything AI app builders need to know about vibecoding and privacy compliance | iubenda Introducing 1-Click Embedding for Google Tag Manager The Essential Small Business Terms and Conditions Template: What You Need to Know Terms of Use Template | iubenda IAB Europe Raises Concerns Over GDPR Procedural Regulation Draft Report | iubenda Learn from HelloFresh's Costly Mistake: Ensure Compliance with iubenda | iubenda Understanding the Spanish DPA Guide on Audience Measurement Cookies | iubenda The Austrian Data Protection Authority's FAQs on Cookies and Privacy | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #127) | iubenda Microsoft Ensuring European Data Stays Within the EU Cloud Boundary | iubenda Businesses Beware: ICO’s Record £14.3m in Fines for Data Misuse in 2023 Understanding the Risks and Responsibilities of Model-as-a-Service Companies in AI Development Facebook's New “Link History” Feature: A Blend of Convenience and Surveillance? | iubenda OpenAI’s Strategic Move in the EU: Aligning with Data Privacy Regulations
ePrivacy Regulation Talks | iubenda
Jessica Ryder · 2022-11-23 · via Compliance Solutions for Websites, Apps and Organizations | iubenda

The ePrivacy Regulation was the subject of a technical discussion between representatives from the European Parliament and the EU Council on November 10. Four years after the proposal’s presentation, in February 2021, the EU members finally came to an agreement. However, since then, the two institutions’ negotiating teams have barely made any progress, as the technical discussions have mostly centered on the less controversial aspects of the proposals.

Although the technical conference was not successful, the document provides the framework for further debate.

The clause at the heart of the talk defined the conditions under which electronic communications data can be handled.

“The necessity of the processing of electronic communications data for the purposes provided for in this Regulation should be assessed only on the basis of objective technical requirements and not be based on commercial considerations”

Additional text was added to accommodate specific situations where users’ requests for communication include the storage of sent electronic communications, such as email services where emails are saved in the cloud so that users can search for them later.

In an effort to reach a compromise with the legislators who eliminated this issue entirely, the EU policymakers proposed requiring that service providers cannot analyze data stored in or emitted by users’ devices to discover technical defects and errors.

The subject of data retention was temporarily put on hold due to its complexity.

Metadata, or data on who is talking with whom and how, for example, in terms of time, place, and IP address, is a crucial topic for discussion under the ePrivacy Regulation. Only a few circumstances outlined in the compromise text will allow for metadata processing. Here are a few examples:

  1. that the users explicitly consented to the use of their data for one or more objectives that would be impossible to achieve without such metadata. A data protection impact assessment would need to be done first if there is a significant chance that the liberty and rights of the users could be jeopardized.
  2. that processing metadata is absolutely required for billing, calculating interconnection payments, and identifying or preventing unauthorized or abusive usage of electronic communications services.
  3. that the telecom industry requires metadata analysis to comply with the Open Internet Regulation, prevent network congestion, or enhance network performance.

The goal is to only permit the processing of location data in cases where it is clearly required to safeguard a person’s vital interests in the event of an emergency and only in cases where the person in question is incapable of giving consent.

Additionally, location data may be kept for statistical analysis purposes in response to a governmental authority’s request or in accordance with a specific contractual obligation. In this situation, the location data would need to be promptly pseudonymized, aggregated, kept with encryption, and then deleted once it was no longer required.